Brand
Information about your brand, like awareness, liking, penetration, consideration etc. This is also where Customer Experience related tracking goes.
Your brand in the market is often measured by third party providers, like YouGov. Typically, several metrics are collected like Awareness, Likeability, Penetration,
Recommendation etc. Alvíss AI needs these data to estimate how much your brand is contributing to your overall sales. An example of such a file can be found in Table 4.
The Brand Data file should contain the following headers:
- Country (string): A three-letter country code as specified in the ISO 3166 standard, indicating the country where the brand metrics were collected.
- Region (string): The region within the country where the brand metrics were collected. The format for the region may vary depending on the specific region being represented, but it should adhere to the ISO 3166 standard.
- Grouping (string): An optional field for grouping the brand data based on additional criteria, such as product categories or sales territories.
- Date (date): The date when the brand metrics were collected, in the format of YYYY-MM-DD (ISO 8601).
- Brand (string): The name or identifier of the brand associated with the metric.
- Metric (string): The type of metric being reported, such as Unaided Awareness, Aided Awareness, Consideration, and so on.
- Value (float): The value associated with the metric reported, such as the percentage of respondents who are aware of the brand or who consider it favorably.
The data can be uploaded in both wide and long format, depending on your needs.
Long format:
| Country | Region | Grouping | Date | Brand | Metric | Value |
|---|---|---|---|---|---|---|
| SWE | all | all | 2018-01-07 | AwesomeInsurance | Unaided Awareness | 64.74 |
| SWE | all | all | 2018-01-07 | CoolInsurance | Unaided Awareness | 62.17 |
| SWE | all | all | 2018-01-07 | AwesomeInsurance | Aided Awareness | 70.44 |
| SWE | all | all | 2018-01-07 | CoolInsurance | Aided Awareness | 79.77 |
| SWE | all | all | 2018-01-07 | AwesomeInsurance | Consideration | 26.16 |
| SWE | all | all | 2018-01-07 | BestInsurance | Consideration | 30.74 |
| Wide format: |
| Country | SWE | SWE | SWE | SWE | SWE | SWE |
|---|---|---|---|---|---|---|
| Region | all | all | all | all | all | all |
| Brand | AwesomeInsurance | CoolInsurance | AwesomeInsurance | CoolInsurance | AwesomeInsurance | CoolInsurance |
| Metric | Unaided Awareness | Unaided Awareness | Aided Awareness | Aided Awareness | Consideration | Consideration |
| Grouping | all | all | all | all | all | all |
| 2018-01-08 | 64.74 | 62.17 | 70.44 | 79.77 | 26.16 | 32.77 |
| 2018-01-15 | 55.33 | 60.97 | 82.22 | 92.25 | 30.77 | 32.08 |
| 2018-01-22 | 62.93 | 55.16 | 89.15 | 77.46 | 26.79 | 27.84 |
| 2018-01-29 | 64.32 | 52.21 | 79.02 | 70.13 | 30.59 | 27.09 |
| 2018-02-05 | 63.7 | 54.71 | 81.49 | 78.1 | 30.3 | 33.25 |
| 2018-02-12 | 52.86 | 61.27 | 71.73 | 73.5 | 30.52 | 30.97 |
| 2018-02-19 | 64.08 | 65.53 | 83.72 | 74.47 | 27.71 | 26.84 |