Attributions

What are attributions?

Attributions are used to analyze the impact each variable has on the KPIs. Based on that user can see, for example, which media investment was the most profitable one.

In this section user chooses the models to be used for calculations later visualized in Effect.

Attributions List

List of all created attributions

New Attribution

Here the user can create an attribution for a specific model and choose the number of samples drown from a posterior distribution. The higher number of samples results in a better uncertainty estimation but it also prelongs the runtime.