Competitor Distribution

Data about competitor distribution, like number of stores, sales agents, offices, etc.

The Distribution Data file should contain the following column headers:

  • Country (string): A three-letter country code as specified in the ISO 3166 standard, indicating the country in which the sales occurred.
  • Region (string): The region within the country where the sales occurred. The format for the region may vary depending on the specific region being represented, but it should adhere to the ISO 3166 standard.
  • Grouping (string): An optional field for grouping the distribution data based on additional criteria, such as sales channels or product categories.
  • Date (date): The first date of the period of the sales transaction, in the format of YYYY-MM-DD (ISO 8601).
  • Competitor (string): The name of the competitor the data relates to.
  • Product (string): The name or identifier of the product that was sold.
  • Channel (string): The sales channel name used when selling the product.
  • Value (integer): The number of distribution units present during the transaction period.

The data can be uploaded in both wide and long format, depending on your needs.

Long format:

Country Region Grouping Date Product Competitor Channel Value
SWE all all 2018-01-08 Health Competitor1 Agents 90
SWE all all 2018-01-08 Life Competitor1 Agents 90
SWE all all 2018-01-08 Pc Competitor1 Agents 90
SWE all all 2018-01-15 Health Competitor1 Agents 90
SWE all all 2018-01-15 Life Competitor1 Agents 90
SWE all all 2018-01-15 Pc Competitor1 Agents 90
SWE all all 2018-01-22 Health Competitor1 Agents 90
SWE all all 2018-01-22 Life Competitor1 Agents 90
SWE all all 2018-01-22 Pc Competitor1 Agents 90
Wide format:
Country SWE SWE SWE
Region all all all
Product Health Life Pc
Channel Agents Agents Agents
Grouping all all all
Competitor Competitor1 Competitor1 Competitor1
2018-01-08 90 90 90
2018-01-15 90 90 90
2018-01-22 90 90 90
2018-01-29 90 90 90
2018-02-05 90 90 90