Customer Experience
Investments and efforts to improve customer experience. The focus is on investments, such the models can be used to estimate the ROI of the efforts. If you want to include CX metrics, such as NPS or VOC, the Brand file is more suitable.
The competitor media data CSV file should contain the following column headers:
- Country (string): A three-letter country code as specified in the ISO 3166 standard, indicating the country in which the media investment occurred.
- Region (string): The region within the country where the media investment occurred. The format for the region may vary depending on the specific region being represented, but it should adhere to the ISO 3166 standard.
- Grouping (string): An optional field for grouping the media investment data based on additional criteria, such as product categories or sales territories.
- Date (date): The date of the media investment, in the format of YYYY-MM-DD (ISO 8601).
- Product (string): The name or identifier of the product associated with the media investment.
- Channel (string): The type of activity for the investment, such as IT, Human, etc.
- Investment (float): The amount of investment made in the media in the local currency, with the decimal separator represented using a ‘.’ (period).
An example of such a file can be found in the table below.
| Country | Region | Grouping | Date | Product | Channel | Investment |
|---|---|---|---|---|---|---|
| SWE | all | all | 2018-01-08 | Brand | IT | 107204 |
| SWE | all | all | 2018-01-08 | Pc | Human | 0 |
| SWE | all | all | 2018-01-08 | Brand | IT | 0 |
| SWE | all | all | 2018-01-08 | Pc | Human | 0 |
| SWE | all | all | 2018-01-08 | Brand | IT | 2342 |
| SWE | all | all | 2018-01-08 | Life | IT | 253 |
| SWE | all | all | 2018-01-08 | Pc | Human | 6332 |