Media
Media investments and media groupings for all media-related impressions and campaigns.
All the advertising you do for your business is most likely aiding your sales. In this dataset, Alvíss AI needs to know how much you have invested into which media vehicle. In this case, a vehicle can be a media group, a publisher, or basically whatever taxonomy makes sense for your business.
If some of your ads target all products and services and not a specific one, you can again write all in the Product columns for that entry.
The Media Data file should contain the following column headers:
- Country (string): A three-letter country code as specified in the ISO 3166 standard, indicating the country in which the media investment occurred.
- Region (string): The region within the country where the media investment occurred. The format for the region may vary depending on the specific region being represented, but it should adhere to the ISO 3166 standard.
- Grouping (string): An optional field for grouping the media investment data based on additional criteria, such as product categories or sales territories.
- Date (date): The date of the media investment, in the format of YYYY-MM-DD (ISO 8601).
- Product (string): The name or identifier of the product associated with the media investment.
- Media (string): The type of media for the investment, such as Display, Facebook, Google, and so on.
- Investment (float): The amount of investment made in the media in the local currency, with the decimal separator represented using a ‘.’ (period).
The data can be uploaded in both wide and long format, depending on your needs.
Long format:
| Country | Region | Grouping | Date | Product | Media | Investment |
|---|---|---|---|---|---|---|
| SWE | all | all | 2018-01-07 | Brand | Display | 107204 |
| SWE | all | all | 2018-01-07 | Pc | Display | 0 |
| SWE | all | all | 2018-01-07 | Brand | 0 | |
| SWE | all | all | 2018-01-07 | Pc | 0 | |
| SWE | all | all | 2018-01-07 | Brand | 2342 | |
| SWE | all | all | 2018-01-07 | Life | 253 | |
| Wide format |
| Country | SWE | SWE | SWE | SWE | SWE | SWE | SWE |
|---|---|---|---|---|---|---|---|
| Region | all | all | all | all | all | all | all |
| Product | Brand | Pc | Brand | Pc | Brand | Life | Pc |
| Media | Display | Display | |||||
| Grouping | all | all | all | all | all | all | all |
| 2018-01-08 | 107204 | 0 | 0 | 0 | 2342 | 253 | 6332 |
| 2018-01-15 | 0 | 0 | 0 | 0 | 2134 | 295 | 14874 |
| 2018-01-22 | 0 | 0 | 0 | 0 | 2097 | 327 | 11880 |
| 2018-01-29 | 0 | 0 | 0 | 0 | 2324 | 359 | 10565 |
| 2018-02-05 | 0 | 0 | 0 | 0 | 2758 | 348 | 15873 |
| 2018-02-12 | 0 | 0 | 0 | 0 | 2751 | 253 | 16334 |
| 2018-02-19 | 0 | 0 | 0 | 0 | 2495 | 218 | 16911 |