Visits
This is information about footfall in stores or visits to a website or anything else that counts as some kind of traffic.
Tracking the traffic that comes to your website or number of people
entering your stores is crucial to understand consumer behavior. CN uses
this information to see how your sales scale with visits.
The Visits Data CSV file should contain the following column headers:
- Country (string): A three-letter country code as specified in the ISO 3166 standard, indicating the country where the visit metrics were collected.
- Region (string): The region within the country where the visit metrics were collected. The format for the region may vary depending on the specific region being represented, but should adhere to the ISO 3166 standard.
- Date (date): The date when the visit metrics were collected, in the format of YYYY-MM-DD (ISO 8601).
- Channel (string): The channel which the visits came through, such as Direct, Display, Email, Organic Search, and so on.
- Visits (integer): The number of visits registered.
- Grouping (string): An optional field for grouping the brand data based on additional criteria, such as product categories or sales territories.
An example of such a file can be found below.
| Country | Region | Grouping | Date | Channel | Visits |
|---|---|---|---|---|---|
| SWE | all | all | 2018-01-07 | BrandedPaidSearch | 11339 |
| SWE | all | all | 2018-01-07 | Direct | 104596 |
| SWE | all | all | 2018-01-07 | Display | 1108 |
| SWE | all | all | 2018-01-07 | 10130 | |
| SWE | all | all | 2018-01-07 | GenericPaidSearch | 7518 |
| SWE | all | all | 2018-01-07 | OrganicSearch | 88386 |
Table 5: An example of the columns required in a visits data source.