Brand

Information about your brand like awareness, liking, penetration, consideration etc. This is also where CX related tracking goes.

Your brand in the market is often measured by third party providers like
YouGov. Typically, several metrics are
collected like Awareness, Likeability, Penetration,
Recommendation etc. The CN needs these data to estimate how much your
brand is contributing to your overall sales. An example of such a file
can be found in Table 4.

The Brand Data CSV file should contain the following column headers:

• Country (string): A three-letter country code as specified in the ISO 3166 standard, indicating the country where the brand metrics were collected.
• Region (string): The region within the country where the brand metrics were collected. The format for the region may vary depending on the specific region being represented, but should adhere to the ISO 3166 standard.
• Grouping (string): An optional field for grouping the brand data based on additional criteria, such as product categories or sales territories.
• Date (date): The date when the brand metrics were collected, in the format of YYYY-MM-DD (ISO 8601).
• Brand (string): The name or identifier of the brand associated with the metric.
• Metric (string): The type of metric being reported, such as Unaided Awareness, Aided Awareness, Consideration, and so on.
• Value (float): The value associated with the metric reported, such as the percentage of respondents who are aware of the brand or who consider it favorably.

Country	Region	Grouping	Date	Brand	Metric	Value
SWE	all	all	2018-01-07	AwesomeInsurance	Unaided Awareness	64.74
SWE	all	all	2018-01-07	CoolInsurance	Unaided Awareness	62.17
SWE	all	all	2018-01-07	AwesomeInsurance	Aided Awareness	70.44
SWE	all	all	2018-01-07	CoolInsurance	Aided Awareness	79.77
SWE	all	all	2018-01-07	AwesomeInsurance	Consideration	26.16
SWE	all	all	2018-01-07	BestInsurance	Consideration	30.74