Competitor Brand

Information about your competitors brand like awareness, liking, penetration, consideration etc.

The competitor band data CSV file should contain the following column headers:

• Country (string): A three-letter country code as specified in the ISO 3166 standard, indicating the country where the brand metrics were collected.
• Region (string): The region within the country where the brand metrics were collected. The format for the region may vary depending on the specific region being represented, but should adhere to the ISO 3166 standard.
• Grouping (string): An optional field for grouping the brand data based on additional criteria, such as product categories or sales territories.
• Date (date): The date when the brand metrics were collected, in the format of YYYY-MM-DD (ISO 8601).
• Competitor (string): The name of the competitor the data relates to.
• Brand (string): The name or identifier of the brand associated with the metric.
• Metric (string): The type of metric being reported, such as Unaided Awareness, Aided Awareness, Consideration, and so on.
• Value (float): The value associated with the metric reported, such as the percentage of respondents who are aware of the brand or who consider it favorably.

Country	Region	Grouping	Date	Competitor	Brand	Metric	Value
SWE	all	all	2018-01-08	Competitor1	AwesomeInsurance	Unaided Awareness	87.65397476360124
SWE	all	all	2018-01-08	Competitor1	CoolInsurance	Unaided Awareness	35.860897908707926
SWE	all	all	2018-01-08	Competitor1	AwesomeInsurance	Aided Awareness	95.80406667004866
SWE	all	all	2018-01-08	Competitor1	CoolInsurance	Aided Awareness	46.7856756466731
SWE	all	all	2018-01-08	Competitor1	AwesomeInsurance	Consideration	59.883367317492954
SWE	all	all	2018-01-08	Competitor1	BestInsurance	Consideration	17.325031539537704
SWE	all	all	2018-01-08	Competitor1	CoolInsurance	Consideration	27.449598901467187