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Roadmap

Here is our current roadmap

timeline 5 New Media Spec : Allow GRP, Impressions, ... in the media spec Cleanup user flows : Better tracking of state for model training / prediction / simulation : Search functionality for predictions / models / simulations/... 5 Cool features : Allow GRP, Impressions, ... in the media spec Streamline UI layout : UI spacing : Visual hierarchy Bulk training of models : Bulk training : Model Comparison

5 New Media Spec

Staus: active
Start Date: 2024-12-01
Due Date: 2024-12-31

Allow the ability to include media measurements such as GRP, Impressions, … in the media upload.

Cleanup user flows

Staus: active
Start Date: 2025-01-01
Due Date: 2025-02-28

General tweaks and improvement of API and UI for a better user experience.

5 Cool features

Staus: active
Start Date: None
Due Date: None

New functionality to make the platform more usefull

Streamline UI layout

Staus: active
Start Date: None
Due Date: None

Improve the user experience of the UI.

Bulk training of models

Staus: active
Start Date: None
Due Date: None

Today we train the most likely model based on the graph, but in reality, we might have several potential models. We should build all of them and provide a way to compare them to pick the best model.

Completed

Advanced Model Builder Tweaks

Staus: closed
Start Date: 2023-06-01
Due Date: 2023-07-31

Tweaks to the advanced model builder to make it production ready

Effects Calculation Flexibility

Staus: closed
Start Date: 2023-06-01
Due Date: 2023-08-31

Update the interface to create effects calculations one can calculate the effect of a specific data set for a model, and store the different effect calculations one can go back and compare them without activating it in the main effect dashboard.

It will also allow a “merged” view of effects calculations to be shown in the effects dashboard. The reason for this is that as new data gets added and new models get trained, we don’t want historical learnings to change.

Effects drill down

Staus: closed
Start Date: None
Due Date: None

Just as we have drilled down in media under effects, we can do the same for

  • Pricing
  • Macro
  • Distribution
  • …

Could be that there is one area that is of special interest to you here.

User roles

Staus: closed
Start Date: 2023-08-31
Due Date: 2023-09-16

Use the user roles to control what the user can see and do on the platform. I.e. some users might have access to everything while others only see activities and effect calculations.

Data Explorer

Staus: closed
Start Date: 2024-02-01
Due Date: 2024-02-29

A free-form tool to explore and compare variables in the data, making it easier to track down odd things in the data as one can easily see every single variable and compare it against other variables.

Job Stability

Staus: closed
Start Date: None
Due Date: None

Improve our job orchestration for model training, simulations, and predictions, … to be more robust

Data Sources

Staus: closed
Start Date: None
Due Date: None

Make it easy to import external macro and weather data directly into the platform.

Dashboard tweaks

Staus: closed
Start Date: 2024-05-15
Due Date: 2024-06-30

There is so much data and ways of showing them, that there is always room to add more and make it nicer. Some of the things that would be added

  • Extend the activities dashboard with visits, distribution, and events,…
  • Sort plots for easier reading
  • Media ROI table

Teams / user settings

Staus: closed
Start Date: None
Due Date: None

Improve the team and user settings experience, where it is easier to add new users.

User experience

Staus: closed
Start Date: 2024-06-16
Due Date: 2024-07-31

Even though the user experience is a continuous evolution, we have collected a series of tweaks around the platform that would improve the user experience in small ways. But a lot of small improvements will hopefully result in a big improvement in the user experience. Some of the improvements include

  • Response curves
  • Bulk predict
  • Breadcrumbs for better navigation
  • Track what user triggered the action (ran the simulation, built the model, …)
  • Style colors
  • Maximize plots
  • Export plots as excel plots
  • Legends on/off

5 Advanced model builder

Staus: closed
Start Date: 2024-07-31
Due Date: 2024-09-30

Improve the user experience of the advanced model builder.

Bulk actions and better API usability

Staus: closed
Start Date: 2024-08-01
Due Date: 2024-12-31

Improve some of the database setups to enable

  • Truncate data sent to the dashboard (how to handle if there is several GB of data in the dashboard)
  • Track the state of the simulations and predictions better
  • wide data as input

External Documentation

Staus: closed
Start Date: None
Due Date: None

Go over the internal docs and ensure all aspects of the platform is covered, document full user flows with screenshots etc.

Document or extend /rework the current documentation, include

  • screenshots
  • notes
  • userflows
  • videos
  • …

Team and User Deletion

Staus: closed
Start Date: None
Due Date: None

Make sure the deletion of users and teams is free

Optimization interface

Staus: closed
Start Date: None
Due Date: None

Set budget + constraints and find the best variable values, ex. Optimize a media budget
Reverst-based budgeting: set a target and find the cheapest way of doing it