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Activities

Dashboard that provides an overview of the uploaded data. So in this area it is all about visualizing your own data.

Based on what is configured in Projects#Activities Dashboard Data Source it will either show the current active dataset or a dataset that is the source of input data for the Effect dashboard.

Filtering

Make sure to use filtering to focus in on the variables of interst, as you will see numbers combined across various countries and regions.

Sales

Get a quick overview of key numbers such as

  • Total Sales
  • Average Price
  • Total Revenue
  • etc.

With additional plots to dive in deeper in

  • Total sales over time**: The total sales per time point across all countries, regions and groupings
  • Share of sales: The distribution of sales per product for the selected country, region, and groupings.
  • Total revenue per region: The revenue broken down per country and region.
  • Average price over time: The average price per time point across all countries, regions and groupings

Media

The media dashboards shows high level numbers such as

  • Total investment
  • Average investment per Week
  • Investment for last Week

Also plots that lets one dive deeper in to:

  • Total investment over time: See the total investment for all products and channels across all countries, regions, and groupings as a function of time.
  • Total investment per channel: Breakdown of investments per channel for the different products combined across all the countries, regions, and groupings.
  • Media investment mix: The investment per media channel across all products, countries, regions and groupings.
  • Product investment mix: The investments made in media per product across all media channels, countries, regions, and groupings.
  • Total media diversity: Media investments are broken down per media channel and product.

Brand

See the brand variables for the different countries, regions and groupings as a function of time.

Macro

See a high level summary of each macro variable. As well as plot of each variable as a function of time.

Visits

High level summary of

  • Total number of visits
  • Average number of visits per Week
  • Number of visits last Week

With plots of

  • Total number of visits by channel: See the total number of visits for each channel in the data.
  • Table number of visits by channel: The total number of visits for each channel in the data.

Distribution

High level summary of

  • Total Distribution
  • Average Distribution

With a plot showing Total distribution over time*: The total distribution value per time point across all countries, regions and groupings