Simulate

Being able to actually ask the model about various scenarios and compare them against each other makes it possible to gain insight of the optimal actions to take.

To accommodate this we provide simulations

Scenario vs Baseline

For each variable you add to the simulation you can set a scenario and a base line, ex. you can compare media investments (as scenario) vs not investing in media at all (as baseline). Then when the simulation runs it will tell you the result of the baseline, scenario as well as the difference between the two.