Effect
Dashboard that shows the measured impact of the variables in the dataset on the KPIs. It will show the Active Attribution Set.
The numbers shown usually summarize all products, countries, regions, and groupings. Use the filters to drill down into a specific area of interest ex. product1 in a specific country and region.
Commercial Insights¶
Get high level commercial insights across all drivers.
- Total units sold: The total number of sales units sold attributed by the model across all products, countries, regions, and groupings. It highlights the sales of the last Week and the change relative to the last Week, with a plot of the total sales as a function of time.
- Total attribution breakdown: The attributes are broken down by country and product. By clicking the innermost ring one has the ability to drill down into a specific country and then by product. The middle ring allows drilling down into a particular product and country combination. The outermost ring shows the sales broken down by country, product, and variable.
- Total media investment: The total number of investments made into media across all products, countries, regions, and groupings. It highlights the media investments of the last Week and the change relative to the last Week, with a plot of the total media investments as a function of time.
- Attribution breakdown over time: Attributing the total sales won or lost for each variable per day combined for each product, country, region, and grouping.
Business Insights¶
Drill down in the impact of the various drivers impact sales as a whole.
The Positive sales drivers plot make it possible to drill down into the positive sales drivers for the countries and products.
Media¶
Masseure how effective media is, note that this is across all countries, regions, and groupings. It might be useful to filter by country to get a better understanding.
Some of the things one can see is
- Total Effect: The total impact on the number of products sold across all products, countries, regions, and groupings by media investments.
- Cost per Effect: The average cost per sale generated from media investment across all countries, regions, and groupings. Note this is across all products so if the products are very different, it might be useful to use the filters to get a better breakdown.
- Effect Return on Investment: How many sales (units) were created per investment (EUR) i.e. effect/investment
- Attribution of Effects: See the investment, effect, and CPX per media channel, by clicking Expand Targets one will see the impact of the investment on a product level.
- Attribution per Week: See the total media investment and effect per Week.
- ROI: Scatter plot of sales generated for each media investment per media channel, product, county, region, and grouping as a function of the investment size.
- Generated Effect per Investment level: Scatter plot of sales generated for each media investment per media channel, product, county, region, and grouping as a function of the investment size.
- Cost per Media Generated Effect: The cost of each sales generated as a function of the size of the investment.
- Effect per 1000 Invested in Media: Shows how effective an investment is as the size of the investment increases.
Visits¶
Understand how visits impact your KPIs by being able to understand
- Total Effect: The total impact of visits on the number of products sold across all selected products, countries, regions, and groupings for the selected period.
- Effect per Visit: The impact of one visit on the number of products sold across all selected products, countries, regions, and groupings for the selected period.
- Attribution of Effect by Channel: The impact of number of visits for each channel on the number of products sold across all selected products, countries, regions, and groupings for the selected period.
- Generated Effect per Number of Visits: Number of products sold across all selected products, countries, regions, and groupings for each entry in the selected period as a function of number of visits.
- Number of Visits per Attribution: Number of visits for each Attribution across all selected countries, regions, groupings for the selected period by Channel.
Brand¶
Understand how brand impact your KPIs by looking at
- Total Effect: The total impact of brand on the number of products sold across all selected products, countries, regions, groupings, brands, and metrics for the selected period.
- Attribution of Effect for Brand: The total impact of brand on the number of products sold across all selected products, countries, regions, groupings, and metrics for the selected period.
- Attribution of Effect for Metric: The total impact of brand metric on the number of products sold across all selected products, countries, regions, groupings, and brands for the selected period.
- Attribution per Week: The impact of brand on the number of products sold across all selected products, countries, regions, groupings, brands, and metrics for each entry in the selected period.
- Generated Effect per Brand Value: Number of products sold across all selected products, countries, regions, groupings, brands, and metrics for each entry in the selected period as a function of average brand value.
Macro¶
Get insights such as
- Attribution of Effects: The total impact of macro on the number of products sold across all selected products, countries, regions, and groupings for the selected period.
- Attribution per Week: The impact of macro on the number of products sold across all selected products, countries, regions, and groupings for each entry in the selected period.
- Generated Effect per Macro Value: Number of products sold across all selected products, countries, regions, and groupings for each entry in the selected period as a function of average macro value.
Price¶
Explore
- Attribution of Effect: The impact of each price group on the number of products sold across all selected products, countries, regions, and groupings for the selected period.
- Generated Effect per Price: Number of products sold across all selected products, countries, regions, and groupings for each entry in the selected period as a function of average price value.